The French image is from The Graphics Fairy (thanks, Karen!). I printed it out (reversed) onto TAP paper and used an iron to adhere it to the front of the bag.
Easy peasy, right? I'm still trying to get the hang of TAP paper. You actually remove the paper while it's still hot, which allows you to make sure you've gotten all of the ink where you want it.
I finished up by adding a blue rhinestone to the wreath. Can't wait to use this on our first trek to the beach!